It's posh!
The headset was cradled in a minimalist apple transparent box to shoo away the entanglement moments of the cord.
I remember in flashback the bio of Steve, he mentioned that unboxing an Apple device must create "impute".
I myself has to open a Merriam-Webster to define that word. Impute is a transitive verb defined to put responsibility of righteousness and delight to a certain thing or emotion.
Now connect the dots. I was awed not only when I was unboxing this hottest masterpiece of Apple, I was actually having a jaw drop moment when I saw the slimness of the fone and the packaging of the headset.
